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Sponsorship Opportunities Now Open: Together, We Can Make a Difference for Lincolnshire

Aerial view of a large, green landscape with rectangular fields, a few buildings, and roads under a clear blue sky. Tranquil, sunny day.
Aerial view of the expansive 270-acre Lincolnshire Showground, showcasing neatly organized fields, structures, and pathways under a clear blue sky.

Across Lincolnshire, thousands of lives are touched every year by the work of the Lincolnshire Agricultural Society (LAS). From young people discovering food, farming and the countryside for the very first time, to families coming together to celebrate our rural heritage, to businesses forming new connections that help our county thrive, our charity stands at the heart of it all and today, we are inviting businesses to stand with us.

Sponsorship opportunities for the Lincolnshire Agricultural Society, including the Lincolnshire Show are now open. This year, we’re asking organisations of every size and every sector to join us in making an even bigger impact.


Why Sponsor? Because Your Support Changes Lives in Lincolnshire


Since 1869, the Lincolnshire Agricultural Society (LAS) has been dedicated to promoting food, farming and the countryside. What began as an agricultural show has grown into a year-round mission to educate, inspire and strengthen our county.


Every time a business chooses to sponsor us, something remarkable happens:


A child learns where their food comes from

Each year, over 16,000 young people take part in our free educational programmes; discovering STEM, the environment, food production, farming and sustainability in hands-on, meaningful ways.


Large group of children in bright vests sitting on a hall floor, colorful bunting overhead. Adults stand at the back. Festive atmosphere.
Students from various schools gathered for the LAS Schools' Challenge event.

A community comes together

The Lincolnshire Show, our flagship event, welcomes up to 65,000 visitors across two unforgettable days. It’s a celebration of everything we’re proud of; competitions, talent, tradition, innovation, food, farming and agricultural excellence.


Crowded the Lincolnshire Show, an agricultural show with people walking under "The Mews" sign. Bright banners and food stands line the path. Sunny day, lively atmosphere.
Crowds gather at the Lincolnshire Show, enjoying the vibrant atmosphere and attractions on a sunny day.
Local businesses grow

From large live events to exhibitions, festivals, parties, shopping fairs and conferences, the Showground welcomes over 280,000 people annually.

That’s 280,000 opportunities for your brand to be seen, remembered and connected with.


Large crowd seated outdoors facing a stage with bright lights, under a cloudy sky. Attendees wear colorful jackets, creating a lively scene.
A large crowd gathers at the Lincolnshire Showground, eagerly watching the performance on stage.

Our charity continues to thrive

Every sponsorship, whether it is big or small, helps us continue our mission. You’re not just putting your brand on a banner. You’re investing in education, food, farming and the future of Lincolnshire.


Sponsorship Opportunities at Every Level

We have packages to suit all businesses and all budgets. We believe that every business has a part to play in strengthening Lincolnshire’s future, and we’re committed to creating sponsorship opportunities that fit your budget, your goals and your brand.


Whether you want to:

  • Sponsor a flagship event like the Lincolnshire Show

  • Support our education programme for young people

  • Sponsor a space or feature on the Showground

  • Gain ongoing, year-round visibility

  • Or simply give back to a county that supports you

  • …we have a package that’s right for you.


No two companies are the same, and neither are our sponsorships. We’ll work with you to build a partnership that delivers genuine benefit for your business and meaningful impact for our county.


Five Reasons to Partner With the Lincolnshire Agricultural Society


1.      Huge Audience Reach

From 65,000 at the Show to 280,000 annual Showground visitors.

2.     Regional Brand Visibility

Put your brand in front of local families, farmers, businesses and visitors from across the county.

3.      Strong Media Coverage

Local and national press, radio, influencers, online platforms and regional outlets all turn their attention to our events.

4.     Meaningful Corporate Social Responsibility Alignment

Support education, sustainability, rural skills and the future of agriculture.

5.     Year‑Round Partnership Opportunities

Visibility doesn’t stop in June - our Showground is alive 12 months a year.


Be Part of Something Bigger

Your sponsorship isn’t just an investment in visibility; it is an investment in Lincolnshire’s future.


It helps us:

  • Inspire young minds

  • Support farmers and rural communities

  • Celebrate our county’s heritage

  • Promote skills, education and sustainability

  • Bring people together


When you stand with us, you become part of a story that’s been growing since 1869 and will continue to grow for generations to come.


Ready to Join Us?


If your business wants to:

  • Reach thousands

  • Increase brand awareness

  • Support an impactful charity

  • And make a difference in Lincolnshire

  • …then we would love to work with you.


Sponsorship opportunities for 2026 are now open!

Get in touch today to start building a package that works for your budget and your brand.


Smiling woman with brown hair in floral black dress, standing outdoors with vibrant flowers in background, creating a cheerful mood.

Contact Sarah Duxbury, Head of Commercial at SDuxbury@lincolnshireshowground.co.uk


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