Join Us in Supporting Lincolnshire's Future Through Sponsorship

Find out about sponsorship opportunities at Lincolnshire Showground, supporting events and community projects that make a difference across Lincolnshire.

Across Lincolnshire, thousands of lives are touched every year by the work of the Lincolnshire Agricultural Society (LAS). From young people discovering food, farming, and the countryside for the very first time to families coming together to celebrate our rural heritage, our charity stands at the heart of it all. Today, we invite businesses to stand with us.

Sponsorship opportunities for the Lincolnshire Agricultural Society, including the Lincolnshire Show, are now open. This year, we’re asking organisations of every size and sector to join us in making an even bigger impact.

Why Sponsor? Because Your Support Changes Lives in Lincolnshire

Since 1869, the Lincolnshire Agricultural Society (LAS) has been dedicated to promoting food, farming, and the countryside. What began as an agricultural show has grown into a year-round mission to educate, inspire, and strengthen our county.

Every Time a Business Chooses to Sponsor Us, Something Remarkable Happens

A Child Learns Where Their Food Comes From

Each year, over 16,000 young people participate in our free educational programmes. They discover STEM, the environment, food production, farming, and sustainability in hands-on, meaningful ways.

Students from various schools gathered for the LAS Schools' Challenge event.

A Community Comes Together

The Lincolnshire Show, our flagship event, welcomes up to 65,000 visitors across two unforgettable days. It’s a celebration of everything we’re proud of: competitions, talent, tradition, innovation, food, farming, and agricultural excellence.

Crowds gather at the Lincolnshire Show, enjoying the vibrant atmosphere and attractions on a sunny day.

Local Businesses Grow

From large live events to exhibitions, festivals, parties, shopping fairs, and conferences, the Showground welcomes over 280,000 people annually. That’s 280,000 opportunities for your brand to be seen, remembered, and connected with.

A large crowd gathers at the Lincolnshire Showground, eagerly watching the performance on stage.

Our Charity Continues to Thrive

Every sponsorship, whether big or small, helps us continue our mission. You’re not just putting your brand on a banner; you’re investing in education, food, farming, and the future of Lincolnshire.

Sponsorship Opportunities at Every Level

We have packages to suit all businesses and budgets. We believe that every business has a part to play in strengthening Lincolnshire’s future. We’re committed to creating sponsorship opportunities that fit your budget, goals, and brand.

Whether You Want to:

• Sponsor a flagship event like the Lincolnshire Show

• Support our education programme for young people

• Sponsor a space or feature on the Showground

• Gain ongoing, year-round visibility

• Or simply give back to a county that supports you

  
  

…we have a package that’s right for you.

No two companies are the same, and neither are our sponsorships. We’ll work with you to build a partnership that delivers genuine benefits for your business and meaningful impact for our county.

Five Reasons to Partner With the Lincolnshire Agricultural Society

1. Huge Audience Reach

From 65,000 at the Show to 280,000 annual Showground visitors.

2. Regional Brand Visibility

Put your brand in front of local families, farmers, businesses, and visitors from across the county.

3. Strong Media Coverage

Local and national press, radio, influencers, online platforms, and regional outlets all turn their attention to our events.

4. Meaningful Corporate Social Responsibility Alignment

Support education, sustainability, rural skills, and the future of agriculture.

5. Year-Round Partnership Opportunities

Visibility doesn’t stop in June; our Showground is alive 12 months a year.

Be Part of Something Bigger

Your sponsorship isn’t just an investment in visibility; it is an investment in Lincolnshire’s future.

It helps us:

• Inspire young minds

• Support farmers and rural communities

• Celebrate our county’s heritage

• Promote skills, education, and sustainability

• Bring people together

  
  

When you stand with us, you become part of a story that’s been growing since 1869 and will continue to grow for generations to come.

Ready to Join Us?

If your business wants to:

• Reach thousands

• Increase brand awareness

• Support an impactful charity

• And make a difference in Lincolnshire

  
  

…then we would love to work with you.

Sponsorship Opportunities for 2026 Are Now Open!

Get in touch today to start building a package that works for your budget and your brand.

Contact Sarah Duxbury, Head of Commercial at SDuxbury@lincolnshireshowground.co.uk