Hello
The Faces Behind the Magic
We’re on a mission to bring the Lincolnshire Showground to life.
Our CEO
As CEO, I’m proud to uphold the Lincolnshire Agricultural Society’s 155-year legacy, promoting food, farming, and the countryside through iconic events like the Lincolnshire Show while embracing future opportunities.
Charlotte’s Vision for the Future
As CEO, Charlotte Powell is committed to driving Lincolnshire Showground’s growth by fostering innovation, supporting local communities, and enhancing the venue’s reputation as a hub for excellence and inclusivity.
Charlotte champions the Showground’s role as a cornerstone for community engagement, ensuring it serves as a space for people to connect, celebrate, and share unforgettable moments across generations.
Sustainability is at the heart of Charlotte’s vision. She strives to integrate eco-friendly practices across all operations, ensuring Lincolnshire Showground is a model for environmental stewardship and responsible growth.
Charlotte is dedicated to honoring the rich agricultural and cultural history of Lincolnshire, blending tradition with innovation to create events that resonate with both locals and visitors alike.
Under Charlotte’s leadership, Lincolnshire Showground is focused on boosting regional economic development by attracting diverse events, supporting local businesses, and providing opportunities for partnerships and collaborations.
Charlotte prioritizes enhancing visitor experiences by focusing on exceptional customer service, innovative programming, and creating an inclusive environment that welcomes everyone to enjoy the Showground’s offerings.
Charlotte believes in empowering her team with a culture of collaboration, professional development, and shared purpose, ensuring the Showground thrives through the collective passion and dedication of its people.
CEO Introduction
Charlotte Powell, Chief Executive Officer of the Lincolnshire Agricultural Society
Meet our team of
business professionals
We are proud to serve our community with a team of industry professionals. Our dedication to professionalism and exceptional service is what sets us apart from the rest. Contact us today to learn more about how we can support you.
Chief Executive
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Charlotte Powell
Leading with vision and dedication, our CEO shapes the future of Lincolnshire Showground and its community.
Head of Commercial
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Sarah Duxbury
Driving innovation and growth, our Head of Commercial steers Lincolnshire Showground's strategic partnerships and success.
Trade and Membership Manager
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Alice Joyce
Building strong networks, our Trade and Membership Manager forms relationships to strengthen Lincolnshire Showground's community.
Commercial Apprentice
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Maddie Beeden
Eager to learn and ready to contribute, Maddie brings fresh ideas and enthusiasm to the commercial team. She's growing her experience while helping to make every event a success.
Sales and Events Manager
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Sophia Phillips
Creating memorable experiences, our Sales and Events Manager orchestrates unforgettable events at Lincolnshire Showground.
Sales and Events Lead
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Emily Freeman
Crafting standout experiences, our Sales and Events Lead drives exceptional events at Lincolnshire Showground.
Sales & Events Assistant
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Alice Hauton
Supporting every step of the event journey, Alice helps clients bring their visions to life. From first enquiry to final details, she ensures a smooth and successful experience for all.
Events Lead
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Nick Campbell
Nick helps turn ideas into reality, working closely with clients and partners to deliver seamless events. His creativity and calm under pressure make him a go-to for all things events.
Events Lead
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Lucy Witton
With an eye for detail and a passion for people, Lucy delivers unforgettable experiences. From concept to completion, she brings professionalism and flair to every event.
Front of House
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Claire Graham
Welcoming every guest with a warm smile, Claire is the friendly face of the Showground. Whether you're visiting for an event or just popping by, she ensures everyone feels right at home.
Head of Charity
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Rosie Crust
Championing change, our Head of Charity inspires impactful initiatives at Lincolnshire Showground and beyond.
Education Lead
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Suzy Stone
Inspiring young minds, our Education Lead shapes future innovators at Lincolnshire Showground.
Education Executive
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Paula Cragg
Passionate about learning, Paula brings our educational initiatives to life. She works closely with schools and partners to create inspiring and memorable experiences for young visitors.
Livestock and Equine Lead
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Rosy Louis
Guiding excellence, our Livestock and Equine Lead nurtures animal welfare and showcases at Lincolnshire Showground.
Livestock and Equine Volunteer
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Tilly Gray
Providing vital support to our team and gaining real life office and events experience.
Head of Communications
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Verity Newcombe
Connecting our story to the world, our Head of Communications drives Lincolnshire Showground's vibrant narrative.
Marketing Lead
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David Guyton
David brings creativity, leading our marketing efforts with energy and insight. He helps tell the Showground’s story and connects our events with the right audiences.
Head of Operations
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Sarah Burgess
The engine of the Showground, Sarah oversees logistics and day-to-day operations with precision. Her leadership ensures every event runs like clockwork, from planning to pack-down.
Grounds and Events Technician
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Gaz Birkett
From setting the stage to maintaining the grounds, Gaz is the behind-the-scenes powerhouse. His hands-on support ensures every event runs smoothly, whatever the weather.
Grounds Operative
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Keith Cox
A cornerstone of the operations team, Keith helps prepare, maintain, and transform our spaces for every occasion. His dedication keeps the Showground in top condition year-round.
Head of Finance
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Lindsay Parker
Keeping everything balanced behind the scenes, Lindsay ensures the Showground's finances are in safe hands. Her eye for detail and strategic oversight support every event and initiative we deliver.
Grounds Operative
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Brendan O'Boyle
Brendan plays a key role in maintaining our vibrant and versatile site. From event setups to daily maintenance, his hands-on approach ensures the Showground always looks its best.
Finance Executive
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Nic Hurley
Nic supports the financial heart of the Showground, ensuring everything adds up behind the scenes. With precision and care, she helps keep the numbers – and the team – running smoothly.
Our Chairman
As Chairman, my focus is on ensuring the Lincolnshire Agricultural Society remains a driving force for agriculture, education, and community. Together, we’re embracing fresh opportunities to shape a sustainable future.
Leading the Way Forward
Andrew Buckley is committed to fostering stronger connections within Lincolnshire’s agricultural community, ensuring the Showground remains a vibrant hub for collaboration, education, and shared celebration of rural life.
As Chairman, Andrew envisions 2025 as a year of innovation, integrating cutting-edge technologies and sustainable practices to position Lincolnshire’s agricultural sector as a leader in the UK and beyond.
Andrew is passionate about inspiring future generations by expanding educational initiatives, encouraging young people to explore careers in agriculture, and showcasing its critical role in shaping a sustainable future.
Under Andrew’s leadership, sustainability is central. He advocates for greener operations, eco-conscious events, and partnerships that promote responsible farming practices while protecting Lincolnshire’s natural beauty and resources.
Andrew aims to broaden the reach of Showground events, attracting diverse audiences, supporting local businesses, and ensuring that every visitor leaves with a deeper connection to the countryside.
Preserving Lincolnshire’s rich agricultural legacy is a key priority. Andrew emphasizes blending tradition with modernity to ensure the Showground honors its history while adapting to evolving community needs.
Andrew believes in the power of partnerships. He works tirelessly to strengthen relationships with stakeholders, businesses, and community leaders, ensuring the Showground thrives as a cornerstone of Lincolnshire’s economy and culture.
Chairman Introduction
Andrew Buckley, Chairman of the Lincolnshire Agricultural Society
Our President
Driving the Future of Lincolnshire Showground
President
Chris Rothery, President of the Lincolnshire Agricultural Society
The Future
"As President of the Lincolnshire Agricultural Society for 2025, I plan to honour our rich heritage while embracing a future of innovation and inclusivity. This Society is more than just the Lincolnshire Show; it's a community where agriculture, education, and culture come together to inspire and connect."
– Chris Rothery
Our Trustees
The Driving Force Behind Progress and Tradition
Meet Our Dedicated Board of Trustees
Our trustees are dedicated to guiding Lincolnshire Showground with expertise and vision. Committed to our community, they bring experience and leadership to ensure a thriving future. Learn more about their role in shaping our success.
Chair of Trustees
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Andrew Buckley
Chair of the LAS since 2022 and Director of Lockwood Estates Ltd, Andrew runs his own arable farm with a livestock enterprise. With a strong background in both crop and cattle farming, he brings hands-on experience and leadership to the agricultural community.
Show Director
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Andrew Read
Now in his seventh year as a Show Director, he previously served as Chief Livestock Steward and brings deep-rooted farming experience. He manages the Somersby Estate and runs his own mixed farming enterprise, continuing a family tradition spanning generations in arable, sheep, and haulage.
Treasurer
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Pete Harrison
A Chartered Accountant with over 30 years’ experience, specialising in the agricultural sector and was formerly Managing Director of Wright Vigar. Raised on a Northamptonshire farm, Pete retired in 2024 after a distinguished career in practice.
Trustee
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Ben Atkinson
A South Lincolnshire farmer with a degree in Agricultural Economics from Newcastle University and over 30 years’ experience growing combinable crops and sugar beet. Ben chairs the NFU Bourne Branch and runs a family farming business with his wife Heather, also offering B&B and meeting facilities.
Trustee
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Ben Duckworth
TBC
Trustee
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Fred Wallis
Known to most as Fred, he has farmed at Biscathorpe for 37 years in partnership with his brother, son, and nephew. A long-time Lincolnshire Show steward since 1986, he now serves as Health & Safety Steward and brings valuable show experience to the board as a Society Council Member and Trustee.
Trustee
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Graeme Beattie
With over 40 years’ experience in Lincolnshire’s food industry, including senior roles at Branston Ltd as Managing Director and Non-Executive Director. Graeme is also a Non-Executive Director at DEA Aviation and a Trustee of the International Bomber Command Centre in Lincoln.
Trustee
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James Matthews
A former farmer turned events professional, James studied Agriculture at the Royal Agricultural College before spending over a decade on the family farm and stewarding livestock. Now 25 years with Henson Franklyn, he also serves as Chief Steward and Trustee of the LAS, proudly promoting the Showground where he recently married his wife Veronica.
Trustee
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Kath Phillips
A Chartered Surveyor since 1996, Kath comes from a farming family in East Yorkshire and has over 25 years' experience as a rural surveyor. Now with Perkins, George Mawer & Co., she specialises in rent reviews, valuations, and land agency.
Trustee
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Robert Nelstrop
A fourth-generation farmer based in Branston, growing cereals and root crops across various land agreements. After studying Rural Estate Management at Cirencester and a period working for the NFU, he returned to the family farm in the mid-1990s. With the next generation keen to be involved in the farm, Robert is focused on succession planning while enjoying country sports and travel with his wife, Sarah.
Trustee
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Stuart McKenzie
A graduate in Agriculture from Aberdeen University, Stuart has 39 years’ experience in red meat, poultry, and ready meals production. Former CEO of Woldmarsh Producers Ltd, he now chairs APA Ltd, uniting the UK’s top agricultural buying groups to benefit farmers.
